What drives a young couple to start a jewelry brand from scratch? A lot of passion, the need to leave their mark on the world, the desire to wake up in the morning working on what they love, and a good dose of madness.

We are Alessandro and Martina, and in July 2022, during a return trip from a high mountain excursion, we had an idea. Initially, we dismissed it with laughter, but in the following days, we began to realize that, although very ambitious, it was far from being unattainable.

As the days passed, we realized that, in our daily conversations, that idea became increasingly important. At that moment, we started asking ourselves the first questions: "How can we make it happen?" "Do we have the resources to face all the challenges it will bring?"

From that month of July, a considerable amount of time passed, during which, alongside our daily and university commitments, we continued the search for contacts and information to bring that idea, now a dream, to life.

There were bureaucratic, organizational, and practical difficulties, but finally, that idea materialized and became a reality in the late summer of 2023.

Maiko

What makes a jewelry brand unique? Its name.

For several months, during the spring of 2023, we sought a name that reflected our values and the journey in realizing our dream and, at the same time, was catchy and immediate. The name of a brand contributes significantly to its story.

After attempting various anagrams with our names and surnames, and after thinking of many different names, we settled on the name Maiko, and from that day, Maiko Gioielli was born.

Maiko (舞妓) is the term used to define an apprentice geisha in Western Japan. The meaning, in our case, is the diligent and constant pursuit of perfection and the realization of a dream through elegance and the continuous improvement of ourselves and our work.